Winning a championship is the ultimate goal for every NBA franchise, but making that the sole benchmark for success is setting up the other 29 teams for heartbreak every year. Only 10 franchises have won an NBA title since 1984. The odds are that your favorite team isn’t going to win a championship. There has to be a middle ground. Life is too short to live any other way.
It’s hard to argue this point with fans who always bounce around to the hottest team in the league. Those kind of fans don’t understand the degree of difficulty it takes to win a ring. For them, it’s as easy as cheering for the better team.