Distractions

Matt Gemmell:

The Watch is the first device that’s encouraged me to spend as little time as possible with it, or with any of the other electronic sinkholes around my office, my home, and in my pockets. It’s the first product that lives in this world, offering a small, brief window into the digital one - instead of being a portal that envelopes us, pulling us into another place to be held hostage by our own need for novelty and trivial diversion.

The Watch’s greatest strength is that it lets you put your phone in your pocket — and then does just enough to encourage you to leave it there.


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