I enjoyed every second of reading this. It tells the story of “Why”, a question that people have been asking about the Apple Watch. Why own one? These quotes explain it all for you.
David Pierce, writing for Wired:
Our phones have become invasive. But what if you could engineer a reverse state of being? What if you could make a device that you wouldn’t—couldn’t—use for hours at a time? What if you could create a device that could filter out all the bullshit and instead only serve you truly important information? You could change modern life. And so after three-plus decades of building devices that grab and hold our attention—the longer the better—Apple has decided that the way forward is to fight back.
Take the feature called Short Look: You feel a pulse on your wrist, which means you’ve just received a text message. You flick your wrist up and see the words “Message from Joe.” If you put your wrist down immediately, the message stays unread and the notification goes away. If you keep your wrist up, the message is displayed on the Watch’s screen. Your level of interest in the information, as demonstrated by your reaction to it, is the only cue the Watch needs to prioritize. It’s interactions like this that the Watch team created to get your face out of your tech.
If the Watch is successful, it could impact our relationship with our devices. Technology distracts us from the things we should pay the most attention to—our friends, moments of awe, a smile from across the room. But maybe a technology can give those moments back.