The Value of Live Photos

M.G. Siegler:

Anyone who thinks Apple’s new Live Photos’ element of the iPhone 6s (and 6s Plus) is a gimmick is a fool that doesn’t understand Apple — and may not understand human nature and emotions. I actually think this is one of the more brilliant features Apple has released in a while. […]

You know the scene in almost every movie where a person is looking at an old picture of a loved one when suddenly it triggers their memory of the moment and we’re taken back to a live version of the scene? In a small way, that’s Live Photos. It’s hard to see right now because these iPhones with the functionality are brand new and so the memories are still fresh in our heads. But just imagine what these Live Photos will be like when you look at them in a year? Or ten years? They’ll be memories, captured in time.

Apple
iPhone
Photography