d watch that Jay-Z commercial over and over. I’ve always wondered why the process of an album was never promoted more.
I believe that showing off the process could be just as beneficial as the first single. In fact, releasing a few more of these studio sessions is the only promo Jay-Z needs before the album comes out on July 4th.
Similar to Kanye, who also doesn’t have a single for his album, Yeezus, it’s refreshing to see new ways of building up hype.
The old typical way feels boring. I hope to see trends like this continue.<