Adam Lisagor:

While no one was looking, Apple just took possession of a word no one expected could be owned. Apple of seven years ago might not have been able to just do that. They probably would have defaulted to iWatch. But they’ve shown they can so completely reinvent and dominate a space that the  is just an honorific, not a part of the name. In six months, when most people refer to their watch, they’ll most likely be talking about their Watch.

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