Selling Apple Watch

Neil Cybart:

One of Apple’s secret weapons for selling Apple Watch will be its retail stores and the ability to see and touch the device. Trying to appeal to a potential customer’s wants and desires begins by positioning the product so that they simply want to use it.

Neil on why people will buy an Apple Watch:

  1. It’s a cool watch. The Apple Watch is a watch with a customizable digital face and a selection of interchangeable bands.
  2. It looks nice. The Apple Watch has a clean, fresh, design that strikes a balance between luxury and technology.
  3. It’s made by Apple. The Apple Watch is designed in California by the same company that is responsible for the iPhone, iPad, and Mac.


Apple


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