One of Apple’s secret weapons for selling Apple Watch will be its retail stores and the ability to see and touch the device. Trying to appeal to a potential customer’s wants and desires begins by positioning the product so that they simply want to use it.
Neil on why people will buy an Apple Watch:
- It’s a cool watch. The Apple Watch is a watch with a customizable digital face and a selection of interchangeable bands.
- It looks nice. The Apple Watch has a clean, fresh, design that strikes a balance between luxury and technology.
- It’s made by Apple. The Apple Watch is designed in California by the same company that is responsible for the iPhone, iPad, and Mac.