First it was the sleeved jerseys. That was the intro to what’s to come. Once the sleeve jerseys are in place, the NBA can then fill the jerseys up with sponsors.
Darren Rovell, from ESPN:
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,“Adam Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
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