Call it what you want, I call it blatantly stealing. I guess this is just business as usual though.
Facebook is rolling out ephemeral stories and messaging in its mobile apps today, bringing the popular format for sharing photos and videos to more than 1.65 billion people a day. The move is part of an all-out effort to blunt the momentum of Snapchat, which invented the stories format in 2013, and to ensure Facebook’s continued dominance in an era where photo and video become a primary mode of communication. Its relative success or failure will go a long way in determining who owns the near future of social networking.