One day they’ll understand Apple

Ken Segall:

Remember all the negative articles written about Apple in the quiet years leading up to last fall’s introduction of iPhone 6, Apple Pay and Apple Watch?

The common theme was that Apple had forgotten how to innovate. Samsung was crowned the new king. It was an easy story to tell, because Steve Jobs was gone.

Poor, directionless Apple. All those inventive designers and engineers, taking long lunches and wandering the halls aimlessly without leadership.

That idea, of course, was absurd. […] Its mission is to create products that people can fall in love with. There is not now, nor has there ever been, a timetable for such things.

Once again, all the doubters were wrong: the iPhone 6 and 6 Plus were blockbuster hits, and Samsung is nowhere near as popular as it was two years ago.