These three commercials are all that’s needed for the everyday person. These will open their eyes to make them want this product.
The ads, called ‘Up’, ‘Rise’, and ‘Us’, focus on various everyday life situations, highlighting how the Watch can fit seamlessly in anyone’s lifestyle. The ads have no narration and never mention any tech-related aspect of the Watch: Apple’s message is about how people use the Watch when they need to and how it can be a more personal and intimate experience. They’re not about hardware or software — rather, they attempt to cover a range of scenarios where those two aspects blend naturally.