“Let’s get our friends and some random people off the street to dance to the song.” The idea was to do something that would be inexpensive to make, but still entertaining. Almost nobody shown in the video had heard the song before, so what you’re seeing are people’s genuine reactions to the music. Well, as genuine as you can be when someone tells you to dance and shoves a camera in your face. […]
We thought making a video like this would be easy because we thought everyone wants to be in a music video. Turns out, no. In fact, on the streets of New York City, people aren’t especially trusting of a dude carrying a tub of Purell wipes asking them to dance on camera.
Every month is a blank canvas