Apple Is Worth $1 Trillion; 21 Years Ago It Was on the Brink of Bankruptcy

Apple’s ascent from the brink of bankruptcy to the world’s most valuable public company has been a business tour de force, marked by rapid innovation, a series of smash-hit products and the creation of a sophisticated, globe-spanning supply chain that keeps costs down while producing enormous volumes of cutting-edge devices.

What an incredible turnaround. This is a story about quality above everything else.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.

— Steve Jobs

Going Live a Few Times a Week. Rose Turned One. Writing a Weekly Newsletter Every Monday Morning. Bought a Camera. Got Married and Have a Video to Prove It. Lost Our Husky. Last Updated: December 2nd, 2022.

Morning Coffee


Previously, The Partitions (Morning Coffee: November 28th, 2022)

Previously, What’s Holding All This Together (Morning Coffee: November 21st, 2022)

Previously, Rose Turns One (Morning Coffee: November 14th, 2022)

Previously, Showing up and Looking Forward (Morning Coffee: November 7th, 2022)

Previously, Robots Painted This (Morning Coffee: October 31st, 2022)

Previously, Sharing Sofa (Morning Coffee: October 24th, 2022)

Previously, Crates and Presets (Morning Coffee: October 17th, 2022)

Previously, Homecoming (Morning Coffee: October 10th, 2022)

Previously, The Traveling Drone (Morning Coffee: October 3rd, 2022)

Previously, System Thinking (Morning Coffee: September 26th)

Previously, On This Day (Morning Coffee: September 19th, 2022)

Previously, Dynamic Island (Morning Coffee: Sept. 12th, 2022)

Previously, Organizing Health (Morning Coffee: Sept. 5th, 2022)

Previously, Up Ahead (Morning Coffee: August 29th, 2022)

Previously, Dancing With the Stars (Morning Coffee: August 22nd, 2022)

Previously, Military Backpack (Morning Coffee: August 15th, 2022)

Previously, Space Between Time (Morning Coffee: August 8th, 2022)

Previously, A Tiny Gameboy (Morning Coffee: August 1st, 2022)

Previously, 5,000 Photos (Morning Coffee: July 25th, 2022)

Previously, Upgrading the Newsletter (Morning Coffee: July 18th, 2022)

Previously, Emoji Folders (Monday Coffee: July 11th, 2022)

Previously, Happy 4th of July (Monday Coffee: July 4th, 2022)

Previously, We Are The Energy (Monday Coffee: June 27th, 2022)

Previously, My First Father’s Day (Monday Coffee: June 20th, 2022)

Previously, Hard Work Pays Off (Monday Coffee: June 13th, 2022)

Previously, A Lens Blur, a Time Blur (Monday Coffee: June 6, 2022)

Previously, Yelling Into the Void (Monday Coffee: May 30th, 2022)

Previously, Today Is My Birthday (Monday Coffee: May 23rd, 2022)

Previously, New Motivation (Monday Coffee: May 16th, 2022)

Previously, A Camera Changes Everything (Monday Coffee: May 9, 2022)

Previously, Make Gifts (Monday Coffee: May 2nd, 2022)

Previously, A Cheap Projector to Watch the Suns Lose (Monday Coffee: April 25th, 2022)

Previously, Monday Coffee: April 18th, 2022