With Apple hiring the two Sony executives, I see them creating a service like Amazon Prime. $10+ a month for Apple Music and Apple TV. A Spotify and Netflix competitor in one. If you’re an Apple Music subscriber, you’re already getting original content: Carpool Karaoke, several big music documentaries, as well as the back catalog of the Beats 1 shows. Not to mention they’re known for signing deals for albums to be exclusive. When you add all of this together, the writing is on the wall.