Apple is said to be planning to launch the service in the United States in the first half of 2019, with a global expansion to follow later in the year.
According to The Information, Apple’s original content will be made available for free to Apple device owners, a rumor we heard earlier this month from CNBC.
While Apple’s content will be available at no cost, Apple will encourage users to sign up for television subscriptions from other cable networks such as HBO or STARZ.
Sounds like two things are being leveraged here: free content to get people to start using the TV app, and free content, positioned next to HBO shows and other providers, to get those networks more interested in using the TV app. From this perspective, if Apple can get all networks to start putting all of their content into the TV app, slowly, the TV app will become the default location for all content. Whether it’s an Apple show, an HBO show, or a Netflix show, it’ll be hard to tell the difference.