Beats by Dr. Dre (Beats), the leading global premium headphone brand co-founded by Dr. Dre and Jimmy Iovine, and the National Basketball Association (NBA) today announced a comprehensive marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League and USA Basketball beginning in October 2018.
Perfect fit for two brands that are everywhere in culture.
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