Think about how unbelievably challenging it is to design a product so personal it’s worn on the wrist every day and all day by millions of people of all kinds. Young and old, women and men, from different countries and backgrounds. Apple nailed it, though. The watch is exciting without being offensive or loud. It feels modern and current but actually the design to me seems almost timeless. It’s such a beautiful representation of what Apple is good at — an amazing design that can appeal to practically everyone on Earth.
Every month is a blank canvas