Why AirPods Matter - the New Consumer

It’s a cultural phenomenon that says a lot about Apple’s future.

AirPods, launched in late 2016, have become a major hit for Apple — and along with Apple Watch, form a wearable technology business that has become one of the company’s strongest growth drivers. Last quarter, Apple’s wearables, home, and accessories” category generated $5.5 billion in revenue, up 48% year over year, the company reported this week.

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