With so much content, viewership is moving further and further away from release dates

This is a little inside baseball, but I’ve been talking with executives about the constantly changing nature of the industry — shifts that seem to veer or reverse course even before they become clear trends, or emerging trends that were once considered dire/doomsday scenarios and are now just accepted fluctuations of the business. One of them, on the cable and streaming side, is that viewing patterns are moving further away from premiere dates, with a dramatically increasing number of people watching the show after 30 days as opposed to within 30 days. In the past, there wouldn’t have been enough Xanax to control that panic but now, in a super-saturated market, it just makes more sense as a reality. Viewers aren’t abandoning new series — they are just overwhelmed and taking more time to sort through the clutter, which is entirely understandable.

There’s too much content being released. I can’t keep up anymore, and I stopped trying to. With the hype of the launch removed, bad content goes quiet, and content actually worth watching is still being discussed.


I’m Nash (beta 32). I write, record, and travel. Finishing up my first book. Become a member today.


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